OPINION: SHOULD WE HOLD BLACK BUSINESSES TO A HIGHER STANDARD OR ARE WE TOO HARSH?
- Leah Gordone
- Jun 18, 2025
- 2 min read

Over the past few weeks, numerous online critics have been criticizing influencers #JaydaCheaves (@jaydacheaves) and #RavenTracy (@soooraven). Jayda Cheaves has her clothing brand, “Waydamin”, which sells bathing suits, dresses, two-piece sets, and more. However, many customers began to complain recently that their pre-ordered orders were not being shipped on time.
Cheaves claimed that she was trying to collect data on how much of her clothing she should order, in order for her to see the growth in her company and the quantity of clothes she sells. Raven Tracy previously had a pop-up shop in New York for her clothing brand, ‘Body by Raven Tracy’. At the pop-up shop, the first 75 customers were allegedly promised free merch and food was supposed to be provided.

At the event, many attendees reported that only the first fifteen people were allowed to go in, there was new food provided and it was a lot of unorganization as far as the lines. Many people also began to allege that their orders always come in past their estimated delivery date, and they get the wrong sizes for clothing. These two incidents raised the question if we need to be more hard on black-owned businesses.
Is it bad that many people want better from the owners or are they being too critical in comparison to white-owned brands? Some compare it to taking advantage of the same community that wants you to prosper, yet they are given lackluster products and poor customer service. Yes, in the black community, we want to support these businesses no matter what, but we shouldn't be expected to just deal with poor quality because these owners are black.
Writer: Rayven Alsobrook (@rayvensieraa) 📸: Instagram : @waydaminbrand & @bodybyraventracy



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