Game On: Coach Spotlights 2025 WNBA Draftees in Empowering New Campaign
- Rachel
- Jun 3, 2025
- 2 min read
Coach has unveiled a powerful new campaign spotlighting the rising stars of the WNBA’s 2025 draft class. The campaign features standout athletes including Paige Bueckers, Sonia Citron, Kiki Iriafen, Aneesah Morrow, and Hailey Van Lith. Captured by photographer Heather Hazzan and directed by Vivian Kim, the visuals celebrate each player's individuality and strength. Through personal reflections, the athletes share how fashion and self-expression empower their confidence both on and off the court, aligning with Coach’s brand ethos of authenticity and courage.
Meanwhile, Alaïa has released its Summer-Fall 2025 campaign titled “Archetypes,” starring supermodels Anok Yai and Binx Walton. Shot by Tyrone Lebon in the South of France, the campaign evokes the spirit of freedom and the elegance of summer. The collection features sculptural silhouettes, including spiral skirts, architectural dresses, and commanding leather coats. Accessories like the Le Teckel and Le Cœur bags, along with bold hoop earrings and mask sunglasses, complete the look, reinforcing Alaïa’s signature blend of artistry and sophistication.
These campaigns reflect a broader movement in fashion where storytelling and identity take center stage. Coach’s collaboration with the WNBA not only highlights athletic excellence but also champions the voices of young women shaping the future of sports and culture. Alaïa’s campaign, on the other hand, is a poetic ode to summer’s sensuality and the timeless allure of the female form, rendered through masterful design and evocative imagery.
As fashion continues to evolve, these campaigns remind us of its power to inspire, uplift, and connect. Follow the journey and explore more from these visionary brands on social media: @coach @wnba @alaia @anokyai @heatherhazzan @tyronelebon
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